Quantitative data reinforces this trend. McKinsey reports that Millennials and Gen Z travel more frequently than older cohorts, averaging close to five trips per year compared to fewer than four among Gen X and Baby Boomers. They also allocate approximately 29% of their income to travel, highlighting that travel has become a regular part of lifestyle rather than an occasional activity.
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A NoSQL database.
This doesn't mean you should abandon SEO and focus exclusively on AIO. The two approaches are complementary, not competing. People still use Google extensively, and traditional search traffic remains valuable. The point is that comprehensive visibility requires optimizing for both channels. You need your content discoverable through conventional search engines and reliably cited by AI models. This dual approach captures traffic from users regardless of which discovery method they prefer.